PAUL GILLIN COMMUNICATIONS
Content Consulting, Writing and Speaking about Social Media and Online Publishing
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Friday, November 21 2008
Strategic insight on social media marketing

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Paul Gillin
Feeling dazed and confused by the rapidly changing world of social media? That’s understandable. Blogs, podcasts, online video and social networks present tantalizing opportunities for marketers to redefine their communication strategies, but the world is changing by the day. New services come and go with dizzying frequency, and questions of measurement, ROI, behavioral standards and unwelcome surprises keep marketers awake at night.

Don’t let fear of the unknown prevent you from tapping the most promising new media opportunity in decades. Social media can slash costs, boost response rates and help marketers bypass the gatekeepers and take their message directly to customers. You just need to know the right steps to take.

I’ve been building online communities for more than eight years. In my experience as editor and publisher at one of the Internet’s most successful publishing ventures, I learned what it takes to create customer affinity online. As author of The New Influencers: A Marketer’s Guide to the New Social Media, a book The Wall Street Journal called “a persuasive case for companies' reaching out to bloggers,” I tapped into the culture that defines social media.

My services can cut months off your organization’s learning curve:

  • As an accomplished speaker to more than 100 groups and businesses, I dramatize and demystify new media in a compelling 60- to 90-minute executive presentation;
  • As an experienced online editor and publisher, I help you set priorities and strategies to engage with customers using the new breed of publishing tools;
  • As a journalist with more than 25 years of technology publishing experience, I train and coach your people to connect with their markets in a way that reinforces their expertise and value.

Contact me to discuss how I can help get your online social media strategies paying dividends right away.

Social Media Seminars

The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste.

It's an unprecedented opportunity, but also a complex new world, with standards, practices and pitfalls that are foreign to most marketers.

I help businesses understand social media and position themselves to take advantage of its power. I'm the author of the award-winning 2007 book The New Influencers: A Marketer's Guide to the New Social Media, and the 2008 sequel, Secrets of Social Media Marketing. I specialize in the application of blogging, podcasting, online video and social network communities to marketing and customer relations.

My training and content consulting services are the product of more than 25 years of media experience, the last decade of which has been exclusively on-line. 

Services address these six key business priorities:

  • Understanding social media's growing importance in the changing media landscape;
  • Tools and tactics for tracking online conversations;
  • Turning online feedback into actionable information;
  • Overcoming internal obstacles to social media initiatives;
  • Selecting tools and metrics to match business objectives; and
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  • Building and sustaining effective online communities.

 

 

I can shave months off your learning process and prepare you to enter the global online conversation with a strategy and voice that stands out from your competitors'.

My Social Media Crash Course provides a comprehensive introduction to social media, an overview of technologies and tools, numerous examples of business successes and failures and an overview of standards, norms and behavioral principles for social networks. If terms like “Technorati,” “permalink,” “tag cloud,” “blogroll,” “widget,” “Feedburner,” and “del.icio.us” are unfamiliar to you, this service will get you up to speed in a hurry.

Topics include:

  • Definition and background of social media;
  • Key terms to understand;
  • How influence works in the blogosphere;
  • Free online tools to monitor conversations;
  • Podcast and video opportunities for businesses – examples and advice
  • The seven applications of corporate blogs;
  • Developing a content model;
  • Positioning and voice;
  • Analysis of top business blogs and why they’re successful;
  • Tricks of the trade for generating buzz and recognition;
  • A review of corporate applications of Web 2.0: what does and doesn’t work.

I also offer intensive half-day seminars on these topics:

  • Search Engine Optimization Crash Course;
  • Webcast/Podcast Crash Course;
  • Online Communities Crash Course;
  • Identifying and Engaging With Online Influencers;
  • Advanced Search Strategies;
  • How to Create a Great Business Blog ;
  • Integrated Social Media Campaigns;
  • Business Blogger Training;
  • Online Publishing Fundamentals for Print Professionals;
  • Secrets of Great Writing.

Each presentation is customized to your company and market and includes a package of published articles and recommended websites on relevant topics. Each customer also receives two complimentary copies of my book, The New Influencers: A Marketer’s Guide to the New Social Media/

For more information and pricing, please download a detailed description in PDF format.

 

 
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